The Overview

When the Perth’s Children’s Hospital moved to be collocated with Sir Charles Gairdner Hospital, it was important to reinforce the need for all visitors not to smoke on site. In order to remind smokers that little lungs were at risk, we developed these cute characters to make the point in a light-hearted but very direct manner.

The Work

Outdoor

Little lungs ad at bus shell
QEII - little lungs ad
QEII - little lungs ad
QEII - little lungs ad

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See All Work