The Brief
Wadjemup / Rottnest Island is a beloved summer destination for many West Australians, but its winter appeal remains underappreciated. We set out to reposition the Island as a compelling off-season escape.
Despite its natural beauty and year-round charm, Rottnest had low visitor numbers during the cooler months. We needed to shift perceptions and spark interest in short winter getaways.
The Solution
Collaborating closely with the client, we created a seasonal campaign that leaned into the Island’s wild, rugged appeal.
The creative execution invited adventure seekers and nature lovers to experience Rottnest in a whole new light: quieter, moodier and deeply restorative.
Outdoor
Radio
The Outcome
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