What’s happening in advertising. Whether you like it or not, you can’t ignore it. What’s happening in advertising. View all articles
Keep your agency and clients accountable to consumers in seven steps I've always placed high value on agency client relationships. To create work that is in the best interests of clients, agencies and consumers, strong relationships are fundamental. While many people in the agency are important to building and maintaining them, the account manager is usually the lead. Keep your agency and clients accountable to consumers in seven steps View all articles
Buick China: The Human Traffic Sign Awareness Campaign For a brand to deliver an awareness campaign without gratuitously linking to themselves is a rarity. Buick China’s Human Traffic Sign campaign does this. Buick China: The Human Traffic Sign Awareness Campaign View all articles