The brief
We created the No Voice to Violence campaign to reduce the sharing of school fight videos online. The aim was to reframe sharing violence depictions as part of the problem, not just passive observation.
Many students don’t realise that by sharing violent content, they’re amplifying harm and fuelling a toxic culture. We needed to shift this mindset while maintaining authenticity and relevance among a young audience.
The Solution
To give the campaign credibility, we adopted a grassroots tone and framed it as a broader community issue.
The message was delivered across platforms students use daily (Instagram, Facebook, Snapchat, Spotify) as well as in schools and public spaces.
Outdoor
Radio
The Outcome
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