The Brief
When drivers approach a level crossing, they are sometimes in a position where they can cross but not necessarily be safely clear of the rail grid if they have to stop for lights on the other side.
It's simply a case of bad judgement, which occasionally has fatal consequences.
The campaign executions dramatised the fact that even the most minor misjudgement can have massive repercussions. This leads the audience to the conclusion that it's not worth the risk.
The Solution
Outdoor
Radio
The Outcome
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