LiveLighter

Make Healthy Your New Habit

The Brief

Traditional anti-obesity campaigns have often relied on threat-based messaging focused on long-term disease risk.

There was evidence that these messages were losing impact with a growing number of people who found them repetitive or not relevant to their daily lives.

TVC

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The Solution

Social

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Radio

The Outcome

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Let's talk

We help organisations solve meaningful problems.

Whether you’ve got a brief or just an idea, we’d love to hear from you.