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The power of digital video for brands

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Digital video is one of the best and most impactful tools we have for storytelling online, but it’s also one of the hardest to get right. Whether the objective is branding, lead generation, ecommerce sales, or something else, success is determined by more than the number of video views achieved. To be truly successful, you need video that has the right intent for your business, and which functions as a powerful driver of your online advertising strategy.

The thing with digital video is that it’s here to stay and brands simply must get on board. It’s not a trend; it’s a powerful format that is proven to increase reach, by overcoming restrictive social media algorithms (ahem, Facebook), as well as engaging audiences, and it’s only going to get stronger.

Where to begin?

There are a whole host of things to consider when planning online video. What is the appropriate format? Is it short-form, episodic, long-form, or disposable like Snapchat, Instagram Stories and Facebook Live? Which is the right distribution platform? Should it be your website, YouTube, Vimeo, Facebook, or all of the above? The list goes on.

The good news is, Gatecrasher are not only experts at digital video strategy, we also have the in-house capabilities for online video production, so we can work with you to not only plan, but create, publish and manage your new content. What’s more, video content doesn’t necessarily require a large production budget. In fact, consideration of the production value will always form part of our planning.

The Gatecrasher digital video strategy:

  • Understand business and marketing objectives
  • Competitor research
  • Format and platform research
  • Creative concepts
  • Video strategy
  • In-house video production
  • Publishing and management
  • Reporting and optimisation recommendations
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