Creating and maintaining a consistent business blog is no easy task. It’s also not something that should be taken lightly, or approached with a sporadic attitude. Any business with a regularly updated, high quality blog on their website will benefit from:
a) Improved organic search engine ranking
b) Regular traffic to the site
c) Positioning as a thought leader and expert in the sector
d) More inbound enquiries, leads and sales
Achieving the above, however, requires a deep understanding of your audience, careful planning of appropriate topics, a documented editorial schedule, knowledge of how to write blog posts for both search engines and humans, and somebody in charge of blog management. Phew! It’s stressful just listing everything.
Worry not, Gatecrasher are here.
We happen to have a team of expert content strategists, copywriters and digital know-it-all’s under our belt, that can work collaboratively with you to plan, produce and manage a blog that adds value to your website. Whether you’re a business in finance, retail, engineering, or another industry, we can deliver for you.
The Gatecrasher business blogging strategy:
- Keyword research
- Competitor research
- Buyer persona research
- Content planning workshop
- Editorial schedule creation
- Design and launch of website blog functionality
- Publishing and blog management
- Performance tracking and reporting