Engaging current and future customers with digital content can only be successful if you have a smart, and documented, content marketing strategy. The digital world is jam-packed with businesses creating, sharing, and amplifying content, and consumers face a noisy mass of choice.
All too often, businesses understand that they need to be publishing content online, so they start creating and pushing out ad-hoc content pieces, with no real thought behind exactly why or how this serves their business goals. The real success stories though, come from those businesses that are smartest; those that know how to target the right people, with the right content, at the right time, and in the correct way. These are the brands that establish themselves as thought leaders in their sector.
At Gatecrasher, our content strategists understand that every aspect of a content marketing strategy needs to be thought out. From evaluating different content formats and how each can serve a purpose, to researching and understanding your audiences’ content requirements. We work with clients from a variety of industries to put a business-specific content strategy in place.
The Gatecrasher content marketing process:
- Business briefing workshop
- Buyer persona research
- Competitor research
- Digital channel assessment
- Channel selection and editorial planning
- Recommended guidelines for formats and frequency
- Original content strategy document