What’s happening in advertising.

What’s happening in advertising.

Whether you like it or not, you can’t ignore it.
Keep your agency and clients accountable to consumers in seven steps

Keep your agency and clients accountable to consumers in seven steps

I've always placed high value on agency client relationships. To create work that is in the best interests of clients, agencies and consumers, strong relationships are fundamental. While many people in the agency are important to building and maintaining them, the account manager is usually the lead.
Buick China: The Human Traffic Sign Awareness Campaign

Buick China: The Human Traffic Sign Awareness Campaign

For a brand to deliver an awareness campaign without gratuitously linking to themselves is a rarity. Buick China’s Human Traffic Sign campaign does this.