Keep your agency and clients accountable to consumers in seven steps

Keep your agency and clients accountable to consumers in seven steps

I've always placed high value on agency client relationships. To create work that is in the best interests of clients, agencies and consumers, strong relationships are fundamental. While many people in the agency are important to building and maintaining them, the account manager is usually the lead.
Buick China: The Human Traffic Sign Awareness Campaign

Buick China: The Human Traffic Sign Awareness Campaign

For a brand to deliver an awareness campaign without gratuitously linking to themselves is a rarity. Buick China’s Human Traffic Sign campaign does this.
'Compare the Meerkat' Campaign

'Compare the Meerkat' Campaign

As many brands know, competing in paid search engine results is both important, and hugely competitive. If you're a digital business, in a notoriously tough market, and without a distinguishable product, the ability to outrank other market players in search becomes even harder.