Blind man using braille screen reader

What is alt text? Improving accessibility in web design

If your business has a website, you need to make sure everyone can use it! 💻 An effective way to ensure your customers feel valued and to keep your website up to standard with accessibility guidelines is to review your website’s alt text.
The Rise in Prominence of Virtual Humans

The Rise in Prominence of Virtual Humans

In October, the internet reacted with bemusement towards Kanye West’s birthday gift to Kim Kardashian - a deep faked hologram of Robert Kardashian. But while seemingly ridiculous, the existence of this technologically is actually more ingrained in our digital reality than we may have otherwise thought.
Staff Picks: An Account Executive’s Top 3 Campaigns

Staff Picks: An Account Executive’s Top 3 Campaigns

Before becoming a junior in the advertising world, I’ve always had an appreciation for quality advertisements and marketing campaigns. From the humorous to the heartfelt, I’ve narrowed it down to the top three that have caught my eye over the years.