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Gatecrasher Blog - Advertising, Branding & Digital Marketing
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Search Engine Marketing
Buick China: The Human Traffic Sign Awareness Campaign
For a brand to deliver an awareness campaign without gratuitously linking to themselves is a rarity. Buick China’s Human Traffic Sign campaign does this.
'Compare the Meerkat' Campaign
As many brands know, competing in paid search engine results is both important, and hugely competitive. If you're a digital business, in a notoriously tough market, and without a distinguishable product, the ability to outrank other market players in search becomes even harder.
Ballsy Behaviour Change: Testi-monials from CANSA
When behaviour change involves a sensitive topic, humour can be a powerfool tool. That's what the Testi-monials campaign for testicular cancer check utilised.