The Overview

Bowel cancer is the second biggest cancer killer in Australia, but 90% of cases can be prevented through early detection.

In Australia, when you turn 50 you receive a kit to participate in the national bowel cancer screening program. The kit is free and the only thing required is a sample of stool. Currently, less than half of Australians receiving the kit participate.

Using toilet humour, the latest campaign from Cancer Council WA and Gatecrasher encourages people over 50 to participate in the program and ‘Stick It To No. 2’. The campaign uses ‘poo characters’ that resemble villains from infamously scary horror films.

Read more about this campaign on our blog.

The Work

Case Study

TVC

Radio

Radio

Website

Press

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See All Work