The Overview

A novel approach to promoting the use of public transport, this campaign poked some fun at problems of driving and traffic congestion.

Leveraging the power of these ‘pain points’, but in a humorous way, we succeeded in convincing a large number of Perth motorists to leave their cars at home and at least trial the bus or train.

Research conducted as part of the campaign indicated 26 per cent of infrequent or non-users of public transport are more likely to use public transport after seeing the campaign.

The Work

TVC

Campaign

Radio

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See All Work