The Brief
Double clay brick offers a range of compelling benefits from insulation to durability, but the full story is often missed. We set out to communicate these advantages in a way that was clear, engaging and memorable.
Although the benefits are strong, they’re typically delivered in a fragmented or overly technical way. We needed a concept that could unite all the positives in one simple, audience-friendly message.
The Solution
The idea There’s no other side to the debate captured the message perfectly and led to a playful execution. With cleverly choreographed performances, the film brings charm and clarity to a story that’s all one-sided, for good reason.
Outdoor
Radio
The Outcome
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