The Overview

Taking a completely fresh approach to skin cancer prevention, this campaign is based on the theme ‘Two sides of the Sun’. It leverages the insight that the sun has a positive and nurturing side when the UV is below 3, but when it’s 3 or above, its damaging and destructive side takes over.

The Work



SunSmart - outdoor asset


You may also like

Midland Brick - Build Brick. Build Forever.

Midland Brick - Build Brick. Build Forever.

Cancer Council WA - Clear The Air

Road Safety Commission - Enforcement Campaign

LiveLighter - Reverse

LiveLighter - Activation

Think Mental Health - Find Your Way to Okay

See All Work