The Overview

This campaign was designed to help reduce the incidence of fight videos being shared online by school students.

The key message of the campaign is that by sharing the videos on social media, people are making the problem much worse.

We wanted to the give the campaign a grassroots tone to aid credibility and position the issue as a matter of broader community concern, hence branding the campaign No Voice to Violence.

The advertisements ran on Instagram, Facebook, Spotify and Snapchat, in Adshels and in school grounds.

The Work

Outdoor

Video

You may also like

Midland Brick - Build Brick. Build Forever.

Midland Brick - Build Brick. Build Forever.

Cancer Council WA - Clear The Air

Road Safety Commission - Enforcement Campaign

LiveLighter - Reverse

LiveLighter - Activation

Think Mental Health - Find Your Way to Okay

See All Work