The Overview

This campaign leverages the insight that the growth of delivery apps has made the consumption of junk food easier than ever before. To remind consumers of the health risk that comes with carrying excess body fat from eating too much junk, we found a powerful way to link cancer imagery with high fat and high sugar menu items. The message being, ‘Don’t treat junk food as everyday food’.

The Work


You may also like

Make Smoking History - 'Next time you say'

Make Smoking History - ‘Next time you say’

Summit Fertilizer – PressPress

Summit Fertilizer - Press

HIF - What if

HIF - What if

RSC - Drink Drive? ‘Yeah, Nah’

Road Safety Commission - Drink Drive? ‘Yeah, Nah

Woodside - Energised By Innovation

PTA - Stay off the tracks

See All Work