No Junk November is a new fundraising event designed to raise money for the Heart Foundation's research and improve heart disease prevention for all Australians. Gatecrasher worked with the client team to develop a brand identity, integrated campaign and social media strategy launching the inaugural 'No-Junk November' event last year.
We created a brand identity that made giving up junk for the month look as bright, bold and fun as the junk food brands we are contending with. The colourful brand personality was extended through social content and advertising, using a mix of factual messaging and motivating mantras to attract different online audiences to sign up as participants and take part in the event and fundraise.
This campaign successfully launched in October 2017, and the event achieved well above expected participation and fundraising targets.