The Overview

Bringing to life HIF’s new strategic focus on greater customer ‘choice’, we recently launched a new brand campaign based on the creative theme of ‘What if? The campaign is designed to help establish the new positioning ‘Freedom to choose’ while at the same time creating strong brand linkage to the message, a challenge often faced in the alphabet soup of health insurance brand acronyms.

The Work



HIF bus
HIF ad on tram

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