The Overview

Two examples of radio used to maximum emotional effect for client Make Smoking History.

One commercial uses the device of demonstration, inviting the listener to follow a simple exercise to experience first-hand how debilitating emphysema can be.

The other employs emotional storytelling to help parents imagine how their own children might process the act of them smoking when they know it’s a harmful behaviour.

The Work

Radio - Breathtaking

Radio - How Much?

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