The Overview

We didn’t want shoppers to feel intimidated by the latest trends in Cockburn Gateway’s 2018 Autumn Winter campaign. Instead we wanted to inspire them to find their own look, a real-world take on the trends and attainable styles.

Partnering with The Influencer Agency (TIA) we created the campaign around a “local style panel”, a group of three local style queens who were also Cockburn Gateway shoppers.

The panel @housenerd, @thestylewithin and @the.other.f.word stepped out of their Instagram feeds and into the Gatecrasher studio for a campaign photo shoot.

They then blogged about their Autumn Winter style on the campaign hub and shared their latest Cockburn Gateway fashion finds via their own Instagram channels.

The Work

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