We didn’t want shoppers to feel intimidated by the latest trends in Cockburn Gateway’s 2018 Autumn Winter campaign. Instead we wanted to inspire them to find their own look, a real-world take on the trends and attainable styles.
Partnering with The Influencer Agency (TIA) we created the campaign around a “local style panel”, a group of three local style queens who were also Cockburn Gateway shoppers.
The panel @housenerd, @thestylewithin and @the.other.f.word stepped out of their Instagram feeds and into the Gatecrasher studio for a campaign photo shoot.
They then blogged about their Autumn Winter style on the campaign hub and shared their latest Cockburn Gateway fashion finds via their own Instagram channels.