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Generational Change in Smoking

Generational Change in Smoking

I’ve been very fortunate throughout my advertising career to have had the privilege to work in the challenging area of behaviour change and more specifically around population health matters (such as smoking, falls and obesity amongst others).
The Art of Paying Attention

The Art of Paying Attention

A few weeks ago, I overheard a conversation that really got me thinking…
Is There ANY Social Responsibility in Social Media?

Is There ANY Social Responsibility in Social Media?

I have to say, I don’t think social media companies care much about the health and wellbeing of the people who use their platforms. In fact, I have this sneaky suspicion they might just be in it for the mountains of profit.
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