The Overview

Transperth Seniors Tours exist to help transitioning seniors overcome a potential lack of confidence and knowledge of the network, which may be a barrier to usage. The tours take seniors on a journey on the Perth metro network, using different modes of public transport, ultimately familiarising them with how to navigate it. Once seniors have the confidence to travel on the system, they’re more likely to utilise their free travel entitlement.

Gatecrasher worked with Transperth to communicate the Senior Tours program, specifically to those that are infrequent users.

The Work

TVC

Press

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