The Overview

When smokers are trying to quit, there are many barriers on the road to success. One of the most common, however, is family and friends that continue to smoke around them. Asking loved ones you’ve smoked with for years, not to light up in front of you is a big challenge.

That’s why this campaign from Make Smoking History and Gatecrasher brought together quitters, to ask their loved ones to #pleasehelpmequit by not smoking around them.

The campaign gives an insight into twelve people from WA, their experiences in quitting, and advice for future quitters. Ad content spans television and online channels, including YouTube, Facebook and Instagram.

Smokers looking for more information around staying quit can visit the Make Smoking History website.

The Work

TVC

TVC

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