The Overview
Transperth champions a creative and human approach to ensure the most effective and engaging communications when talking to their passengers. That means, every brief is an interesting creative challenge for Gatecrasher to develop new ideas and concepts that communicate what is often a very dry and functional message.
These are some of the passenger communications we're particularly proud of.
- See ya Later Escalator - A fun campaign using construction hoarding as a canvas to inform passengers of disruption due to the replacement of old and unreliable train station escalators.
- Radio Lollipop - Existing posters in Perth's underground station were hijacked to help promote the annual day Transperth staff dress up to raise funds for PMH. This work won a PADC Bronze for Ambient and Guerilla.
- Aubin Grove Car Park Launch, Take Transperth to the Royal Show and Plan Ahead for the Festive Season campaigns.