The idea was simple and fun. While there are heaps of ways to support your team in the finals, real fans show their support with a tattoo. We commissioned a set of contemporary illustrations in local club colours that included everything from crazy wigs to giant hands, and set them against a stylised footy stadium backdrop. The tattoos were the heroes of the show. The weekend saw a resulting uplift in sales, and both local teams continued their march through the finals supported by loyal WA fans and The Sunday Times.