Our Foundations
Our Foundations
Our Name
Our Name
Our Culture
Our Culture
Our Approach
Our Approach
Our Services
Our Services
Foundation The agency was born in 2001 when three people left one of Perth’s larger agencies to establish an environment where collaboration and creative thinking weren’t confined to the creative department. And, we’ve been pretty busy ever since.

We’ve helped reduce the rate of smoking. We’ve sold a lot of shoes, beds, land, homes and cars. We’ve encouraged people to go to university and also take a holiday. In fact, we’ve influenced a lot of people to do a lot of different things. By the way, we’re still independently owned by the three founding directors.
Our Name The marketplace is heavily competitive and everyday, wherever we turn, we are approached by marketing messages trying to get into our minds, our hearts and our wallets. Most of them don’t make it, but some do succeed in getting through the barriers, whether by boldness, intelligence, empathy or charm.

They are Gatecrashers.
Our Culture We’ve always believed that creative and strategic development shouldn’t be things that happen in separate spaces. That’s why we love collaboration and have built processes to make it happen. Our size helps because we’re not too small and we’re too not big either. It means all of our people can communicate freely and easily about our client’s opportunities and challenges. This is a constructive, relaxed but stimulating environment where hierarchy and departmentalism are non-existent.
Our Approach We strongly believe in the power of creative thinking to solve our client’s business and communications challenges. We also believe that the best solutions are delivered through media neutral creative thinking. What’s media neutral creative thinking? It’s a formalised process of campaign development that is rigorously focused on outcomes and results, without being constrained by the boundaries of a particular channel. This involves clearly identifying the underlying client objectives of a project, developing an in-depth understanding of the audience, and using the diverse experience of our integrated team to produce the most appropriate communication solution. It is as likely to provide a solution through one ideally suited channel as it is to suggest a completely integrated solution.
Our Services We are a fully resourced communications company offering expertise across the entire range of strategic, creative, design, digital, channel planning and buying services. All of these disciplines are handled in-house.

What We Do

If you’d like to know more about our approach and read some case studies, check our ‘expertise’.
For more information on our resources and skills, go to ‘capabilities’.
Behaviour Change
Behaviour Change
Behaviour Change
Retailing
Retailing
Retailing
Brand Building & Rebranding
Brand Building & Rebranding
Brand Building
& Rebranding
Consumer Engagement
Consumer Engagement
Consumer
Engagement
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Account Management
Account Management
Account Management
Strategic Planning
Strategic Planning
Strategic Planning
Creative Development
Creative Development
Creative Development
Media Planning
Media Planning
Media Planning
Visual Design
Visual Design
Visual Design
Interactive Design
Interactive Design
Interactive Design
In-house Production
In-house Production
Inhouse Production

One of Australia’s leading social marketing agencies.



Gatecrasher has developed over 80 social marketing campaigns for a large number and diverse range of state government, federal government and NGO bodies. Changing attitudes and behaviour is a challenging area of marketing and it’s a territory where Gatecrasher excels. In fact, much of the work we have created in this space has won both effectiveness and creative awards nationally and internationally.

A brief compelling conversation with lasting meaning.



The best retail advertising doesn't just sell products and services, it helps to cement a place in the consumer’s consideration set. This is done through firmly holding onto a clear vision of the brand and maintaining its unique and motivating tone of voice. When you get it right, campaigns work much harder and customers actually enter into a relationship with your brand.

Like people, brands need to grow and evolve.



In an increasingly crowded and competitive marketplace we believe brands are never stationary; they are either growing in presence or shrinking. Using a range of proprietary tools we take brands through a process that helps us determine their current position and clarify a vision for the future. This positioning acts as a blueprint for the brand and determines how the brand must behave and communicate in order to achieve their ambitions.

Creating two-way conversations.



The days of interruption marketing are long gone. Consumers now have the option to choose who they listen to. They make those decisions based on ‘value exchange’; are we offering something of sufficient interest (information, experience) that they choose to give us their time in return. The skill of consumer engagement is to ensure that we are constantly using the most up to date techniques and technologies to offer consumers an experience that encourages them to choose to interact with us.

Account Management



We believe that the best client/agency relationships are partnerships based on trust, respect and shared goals.

We also believe that proactivity is just as important as responsiveness, which is why our account management approach is focused on developing an intricate understanding our clients' service needs and their business objectives.

To ensure that our client needs are being met, we advocate regular 'brand health checks' and 360 degree relationship reviews.

Strategic Planning



We see our planners as being ‘the left side of a creative brain’. Their primary function is to align client business objectives with audience attitudes and behaviour.

Our planners will look at a client's problem from the broadest possible perspective and apply a broad array of analytical tools and frameworks to arrive at a pivotal insight. A guide on how to leverage this insight is essentially what the planner produces as the brief.

Creative Development



Creativity is the cornerstone of the agency. We have always attracted and hired the best creative talents in our market. Our most recent award successes include achieving international acclaim at the London International Awards with two bronzes and taking off a national Siren Award for Best Radio Campaign 2012.

Our creative teams do not work in offline and online silos, rather they work collaboratively on most projects. As much as possible, we deliver creative solutions that are campaignable, enduring and, of course, truly integrated. Our creative people have deep respect for market research and consumer insight, and this translates to powerfully effective ideas.

Media Planning



Our media team provide valuable insight into audience attitudes, behaviour and media consumption; with a view to selecting and buying the most efficient channels for reaching them.

The team buys through our partner Aegis, Australia’s single largest media group. Aegis places more than $1.8 billion of media per annum and invests over $3 million a year back into consumer research, planning and buying tools.

That said, we also readily work with clients’ media-buying group of choice.

Visual Design



We pride ourselves on the calibre of our design and commitment to craft. Our pursuit of excellence in this area has led to the agency figuring repeatedly in (and winning) Designer of the Year category at the Perth Advertising and Design Club Awards.

Interactive Design



Interactive design is about the creation of easy to use interfaces for digital platforms. This involves applying an understanding of how users think and behave online to the design of a site, an app or any human/digital interface. The best interactive design will allow a user to achieve their desired goals in the least number of touches, clicks, or the least possible time.

In-house production facilities



Unlike many agencies, Gatecrasher is able to offer the very cost effective option of in-house video, photographic and editing services. These facilities are often used by clients wanting fast turnaround, affordable content for retail and on-line purposes.

Our Work

If you’ve got time to look around our site properly, great. You’ll see that we live
and breathe ideas, creativity and thinking. If you’re time poor though, and who isn’t, maybe just
focus on some of our work. After all, that’s the thing that really matters.
Print
Print
Print
Branding
Branding
Branding
Television
Television
Television
Digital
Digital
Digital
Radio
Radio
Radio
Other
Other
Other
Archive
Archive
Archive
Awards
Awards
Awards
Case Studies
Case Studies
Case Studies
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Our People

Great agencies aren’t made without great people. Gatecrasher is a diverse communications team of
24 people devoted to solving our clients’ briefs in surprising and unexpected ways in all channels.
Adam Barker
Adam BarkerAdam Barker
Adam Barker
Creative Partner
Lori Canalini
Lori CanaliniLori Canalini
Lori Canalini
Creative Partner
Tony Scampoli
Tony ScampoliTony Scampoli
Tony Scampoli
Managing Director
Kelly Dienaar
Kelly DienaarKelly Dienaar
Kelly Dienaar
Media Director
Steve Roberts
Steve RobertsSteve Roberts
Steve Roberts
GM / Associate Director
Richard Clarke
Richard ClarkeRichard Clarke
Richard Clarke
Creative Director
Russell Pullford
Russell Pullford
Russell Pullford
Print Producer
Madison Reeve
Madison Reeve
Madison Reeve
Media Executive
Rod Killick
Rod Killick
Rod Killick
Group Account Director
Michael D'Silva
Michael D'Silva
Michael D'Silva
Digital Designer
Magda Wood
Magda Wood
Magda Wood
Account Director
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Sam Passante
Sam Passante
Sam Passante
Senior Art Director
Emma Lambert
Emma Lambert
Emma Lambert
Senior Account Manager
Matt Londt
Matt Londt
Matt Londt
Digital Producer
Sophie Lawrence
Sophie Lawrence
Sophie Lawrence
Account Manager
Henry Billington
Henry Billington
Henry Billington
Art Director
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Jackey Leung
Jackey Leung
Jackey Leung
Digital Developer
Juliette Tiggelman
Juliette Tiggelman
Juliette Tiggelman
Account Executive
Derik Vermeulen
Derik Vermeulen
Derik Vermeulen
Mac Operator
Emily Howat
Emily Howat
Emily Howat
Account Coordinator
Carol Grant
Carol Grant
Carol Grant
Accounts Clerk
Dan Triscari
Dan Triscari
Dan Triscari
Senior Art Director
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Ashley Miller
Ashley Miller
Ashley Miller
Account Coordinator

Contact

We’d love to share more with you about the agency or discuss how we can help
improve your communications. Please call Tony Scampoli or send him a line.

402 Rokeby Road Subiaco WA 6008 (08) 9388 0880
Find Us
WALGA
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