Welcome. If you've got time to look around our site properly, great. You'll see that we live and breathe ideas, creativity and thinking.
You'll also see that we provide full communication services in the areas of strategic planning, account management, creative, channel planning and design.
If you're time poor though, and who isn't, maybe just focus on some of our work. After all, that's the thing that really matters.
Gatecrasher Digital has helped fashion shoe retailer Betts jump feet first into the magazine app territory. Using this stylish tool, shoppers can see a wide range of shoes, 360° images of their favourites, purchase a pair with a click, see different ways to style them and even get suggestions on cool places to be seen wearing them. www.betts.com.au/
As an educational facility located in the most vibrant part of the CBD, Central Institute of Technology provides a uniquely cosmopolitan and commercially aware dimension to study. Hence the positioning, "You learn more in the city". This campaign borrows on the distinctly urban art form of stencil graffiti to bring this brand platform to life in a very graphic and engaging way. www.central.wa.edu.au/
We've helped reduce the rate of smoking. We've sold a lot of shoes, beds, land, homes and cars. We've encouraged people to go to university and also take a holiday. In fact, we've influenced a lot of people to do a lot of different things.
We've always believed that creative development should be a strategic process, and that strategic development should be a creative process. In other words, we know that great ideas can come from anywhere.
That's why we've created an environment where our whole team can communicate freely all day about our clients' opportunities and challenges.
We deliver brand, retail, corporate and social marketing solutions across our diverse client portfolio and we provide full strategic, creative, channel and design services. By the way, we were established in 2001 and are still independently owned by the three founding directors.
Gatecrasher has continued to build on its award winning national campaign for Alcoholics Anonymous with the release of 3 new high impact radio ads. The campaign has already won Best Television Campaign of the year at the 2011 Campaign Brief awards and was a finalist in the prestigious AWARD awards. www.aa.org.au/
The recent Australian Creative Planning Awards chose Gatecrasher's Breastfeeding Campaign for Queensland Health as a finalist for its innovative channel strategy that included no paid advertising media. The campaign included a breastfeeding guidebook, posters, indigenous materials, PR and a digital partnership with the popular Babycenter website that saw the campaigns key messages reach an estimated audience of 3.2 million people.
We strongly believe in the power of creative thinking to solve the business and communications challenges for our clients. We also believe that the best solutions are delivered through media neutral creative thinking.
So what is media neutral creative thinking? It is creative thinking that is focused on outcomes and results. This involves clearly identifying the underlying objectives of a project, developing an in-depth understanding of the audience, and using the diverse experience of our integrated team to produce the most appropriate communication solution. It is as likely to provide a solution through one ideally suited channel as it is to suggest a completely integrated solution.
Media neutral creative thinking is certainly about creativity, but it is absolutely not restricted to our award winning creative department. Our agency is uniquely structured to be able to consistently deliver this approach right through our strategy, creative, digital, media and account teams.
The Federal Government is about to make Australia's biggest ever conservation decision when they decide whether to establish a network of marine sanctuaries in the South West. Their draft maps show that almost all inshore waters have been left unprotected, ignoring many hotspots that are frequented by endangered marine life, such as the blue whale. Gatecrasher created two hard hitting ads to generate attention and encourage community action.
Gatecrasher redesigned and rebuilt the Residential Attitudes website to better reflect the company's new positioning of a true 'custom home' builder. A key feature is the innovative 'My Portfolio' section – essentially a digital scrapbook allowing users to save images they source from anywhere into albums which become an excellent design brief for the Residential Attitudes designers. www.residentialattitudes.com.au/
We believe that the best client/agency relationships are partnerships based on trust, respect and shared goals.
We also believe that proactivity is just as important as responsiveness, which is why our account management approach is focused on developing an intricate understanding our clients' service needs and their business objectives.
To ensure that our client needs are being met, we advocate regular 'brand health checks' and 360 degree relationship reviews.
We see our planners as being 'the left side of a creative brain'. Their primary function is to align client business objectives with audience attitudes and behaviour.
Our planners will look at a client's problem from the broadest possible perspective and apply a broad array of analytical tools and frameworks to arrive at a pivotal insight. A guide on how to leverage this insight is essentially what the planner produces as the brief.
Our web analytics services seek to measure the effectiveness of our communications activities, to find efficiencies and strive for the best possible return on investment.
Beyond the obvious sales and lead generation applications, analytics can offer insights into customer preferences and trends. Despite these benefits, few organisations ever really effectively collect and interpret the information they have in hand. According to a Harvard Business Review survey "more than 80% businesses were dissatisfied with their ability to measure marketing ROI."
Our analytics team will use any and all data available to help build a compelling insight into your customers and/or our campaign performance. This includes everything from Google tools like Analytics, Google Trends and Adwords to media tools like Media Mind.
Our media team provide valuable insight into audience attitudes, behaviour and media consumption; with a view to selecting and buying the most efficient channels for reaching them.
The team uses the resources and tools provided by our partner Aegis, Australia's single largest media group. Aegis places more than $1.8 billion of media per annum and invests over $3 million a year back into consumer research, planning and buying tools.
That said, we also readily work with clients' media-buying group of choice.
Creativity is the cornerstone of the agency. We have always attracted and hired the best creative talents in our market. Our most recent award successes include achieving international acclaim at the London International Awards with two bronzes and taking off a national Siren Award for Best Radio Campaign 2012.
Our creative teams do not work in offline and online silos, rather they work collaboratively on most projects. As much as possible, we deliver creative solutions that are campaignable, enduring and, of course, truly integrated. Our creative people have deep respect for market research and consumer insight, and this translates to powerfully effective ideas.
We pride ourselves on the calibre of our design and commitment to craft. Our pursuit of excellence in this area has led to the agency figuring repeatedly in (and winning) Designer of the Year category at the Perth Advertising and Design Club Awards.
Interactive design is about the creation of easy to use interfaces for digital platforms. This involves applying an understanding of how users think and behave online to the design of a site, an app or any human/digital interface. The best interactive design will allow a user to achieve their desired goals in the least number of touches, clicks, or the least possible time.
Our development team's job is to develop fast, functional platforms that maximise the potential of emerging technologies. After all, what use is a creative idea if we don't have the technical capability to bring it to life?
Our team's experience includes the development of heavy duty, highly secure e-Commerce platforms through to light weight Apps for iOS and Android devices.
This series of long copy ads is designed to make an empathic connection with smokers and offer them hope in finding a way to quit. The tone of voice in the copy and the art direction style are crafted to be very informal and approachable in order to help break down some of barriers in talking to a very 'message' resistant audience. www.cancerwa.asn.au
